Some horses are born great. (Napoleon and Maobi)
Some horses achieve greatness. (Red Rum etc.)
Some horses have greatness thrust upon them.

Max definitely belongs to the last category. Max is an internationally famous horse, courtesy of The Bradt Guide. Tourists arrive here, asking for Max. He appears no less than twice in the text. Never has a horse been less worthy of such distinction. Don't get me wrong, Max is an OK horse, but he is a rocking horse, gently ambling along, looking forward to getting back to the stable again to munch some millet and take it easy. Pudiogou is not allowed to hit him, so visits to Sirimou and Diabolo are at least three-hour affairs. But tourists don't seem to mind. He is the famous Max after all..